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The key objective towards understanding Avoli's needs when it came to seeking a new eCommerce website, was honing in on the Gen Z demographic and capturing the essence of the sport itself. Its tone is raw, edgy, full of life and color, unashamed of anything! So the challenge was to create a website that supported the flexibility and minimalistic approach towards Avoli's bold brand. Providing them stability upon a platform they can expand over time. 

Brand Identity   UI/UX Design   Shopify+

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