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As a runner myself when Speedland presented their needs to build an online eCommerce and overall brand identity from the ground up we sprinted at the opportunity! Establishing a clear brand from the beginning took lots of strategic thinking and learnings to be applied in creating a unique user experience from start to finish. The challenge of creating a new brand involved problem-solving and research in establishing fresh design characteristics towards Speedland's overall mission and brand approach. We focused our efforts and resourcefulness in creatively solving for better alternatives to scale as the company looks to grow in the future, while still using careful decision making in regards to putting the brand and the consumer first.

Brand Identity   UI/UX Design   Shopify+

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