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As a runner myself when Speedland presented their need to build an online eCommerce and overall brand identity from the ground up, we sprinted at the opportunity! Establishing a clear brand from the beginning took lots of strategic thinking and learnings to create a unique user experience from start to finish. The challenge of creating a new brand involved problem-solving and research to establish fresh design characteristics toward Speedland's overall mission and brand approach. We focused our efforts and resourcefulness on creatively solving for better alternatives to scale as the company looks to grow in the future, while still using careful decision-making regarding putting the brand and the consumer first.

Brand Identity   UI/UX Design   Shopify+

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